B2B SaaS for pharmacies in Türkiye

Profitability intelligence for the pharmacy shelf.

Pha connects to the pharmacy's existing point-of-sale software and turns its non-prescription sales, stock and expiry data into a weekly reading: what sold, which category carried the week, what is sitting on the shelf, what expires soon and what to reorder. Pharmacists get decisions, not spreadsheets.

Open the product Turkish website

In productionUsed daily by independent pharmacies across Türkiye

Direct data connectionIntegrates with the most common Turkish pharmacy management systems

38,500+ product catalogueProprietary categorisation of non-prescription products

KVKK compliantTurkish data protection law; tenant data isolated at the database level, hosted in the EU

How it works

In Türkiye, prescription drug prices and margins are set by the state. The pharmacy's real commercial decisions happen on the non-prescription shelf: dermocosmetics, supplements, OTC, personal care. Pha is built for that side.

Connect

A small on-premise agent reads sales, stock, cost and expiry data from the pharmacy's existing software. No manual exports, no change to daily routine.

Enrich and compute

Products are matched to Pha's category catalogue. Profitability, dead stock, expiry risk, reorder needs and cross-sell opportunities are computed per pharmacy.

Read and act

The pharmacist opens a single screen with the week's reading, a plain-language interpretation and a short list of actions: what to buy, what to move, what to stop stocking.

Team

A small team from Boğaziçi University and ITU, building the product side by side with working pharmacists.

İhsan Südüpak

Co-founder, CTO

Boğaziçi University, Computer Engineering

Designs and builds Pha's technical architecture, from the pharmacy software integration to the AI layer.

Selim Emirhan Önder

Co-founder, CEO

Boğaziçi University, Business Administration

Runs the company's founding, operations and commercial side.

Necmi Furkan Görgülü

Co-founder, CPO

Boğaziçi University Industrial Engineering and Istanbul University-Cerrahpaşa Medicine

Owns the product, turning what pharmacists need in the field into data-driven decisions. Previously at Getir and Revo Capital.

Adem Oyal

Advisor, Pharmacist

Owner of Oyal Pharmacy

Brings the working pharmacist's view into every layer of the product.

Company

Pha is an early-stage software company based in Istanbul, incubated at Boğaziçi Teknopark. The product is live in independent pharmacies in Türkiye and runs on Google Cloud in Frankfurt. Our public website is in Turkish because our customers are Turkish pharmacists; this page is the English summary.

Website: getpha.net
Product: app.getpha.net
Email: admin@getpha.net
Phone: +90 546 452 56 50
Address: Boğaziçi Teknopark, Kandilli Kampüsü
Rasathane Cd. No:104-13, 34684 Üsküdar / Istanbul, Türkiye
Incubator: Boğaziçi Teknopark